What to consider when selecting marketing channels

What to consider when selecting marketing channels

Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a while, it can be difficult to find effective ways to reach your target market.

Ten SEO aspects for web designers to master

Ten SEO aspects for web designers to master

Search engines are playing an increasingly important role in the future of the internet, and it’s important for web designers as well as SEOs to be able to keep up. Amanda DiSilvestro shares 10 aspects of SEO to master as a starting point.

How to reduce your site’s bounce rate

How to reduce your site’s bounce rate

Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page without interacting with it. Simon Ensor offers a refresh on some key actions you can undertake to improve bounce rate for your site.

GDPR: ensuring your website is secure

GDPR: ensuring your website is secure

In the run up to the new General Data Protection Regulations (GDPR), new data shows that 86.5% of WordPress websites in the UK are vulnerable to known hackable exploits.

The state of HTTPS in 2018: Why should you migrate?

The state of HTTPS in 2018: Why should you migrate?

People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended that all websites should migrate to HTTPS, few website owners took it as a direct instruction. Fast-forward to 2018, however, and things are looking very different. So what is the state of HTTPS in 2018, and why should you migrate?

How to migrate your WordPress website domain name

How to migrate your WordPress website domain name

There are many instances where a website might be required to change its domain name. For example, your website might be penalized heavily by Google, and you want a new domain, or you might want to rebrand your business. In this article, we will focus on the tools and techniques that will allow you to migrate WordPress website domain name with minimal impact on SEO.

Migrating HTTP to HTTPS: A step-by-step guide

Migrating HTTP to HTTPS: A step-by-step guide

On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’. If you are yet to make the switch, we’ve put together this guide to help you migrate to HTTPS.